Interest is growing in the investment design market, objects that have become timeless icons. The focus on these works is a global phenomenon and the data presented by Arttactic speak of a growth of auctions dedicated to design by 60%, for a total turnover of 208 million euros.



The big auction houses dedicate single-issue sales to these masterpieces and the results manage to make the most famous painting auctions the envy. The historical record dates back to 2009 when the collection of objects by Yves Saint Laurent and Pierre Bergé organized by Christie’s exceeded the 59 million euros of turnover. Among the top lot the Bar "YSL" of 1965 signed Francois-Xavier Lalanne, started from a estimate of 300 thousand euros and awarded for over 2.7 million euros. Of the relationship between design, investment and potential expressed by the Made in Italy in the sector, we talked to Roberto Ferrari, former general manager of CheBanca! and chief digital and innovation officer of Mediobanca. A leading figure in the fintech world, it has decided to launch DesignItaly.com with the aim of unleashing the potential of Italian design in the world. "The design market is rapidly expanding. Italian products are back in fashion, perhaps because they have begun to hybridize with the international demand for luxury, fueled in turn by the global growth of hnwi (high net worth indivuduals) able to spend and appreciate quality products. In this context, twentieth-century Italian design offers an explosion of creativity and disconnected solutions between them, the result of different conceptual, aesthetic and functional paths that continue to produce a wealth of unique offerings. On the contrary, other schools such as the Scandinavian or Japanese have concentrated their productions on a dominant style. Finally, the development of digital media and sales is working as a powerful sounding board. Only in Europe, to give a number, there are about 60 million digital affluents, that is, people with a certain standard of living who are familiar with the web. In the coming years it is estimated that there will be another 174 million people in emerging countries who will be attracted by the beautiful and well done ".



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